Design an Instagram post for a summer sale

Instagram post design (Summer Sale) — ready-to-use template

Assumption: you want a clean, modern promo post for a general retail/e‑commerce brand. Swap in your brand colors/logo and exact offer.

1) Post specs

• Format: 4:5 portrait (recommended for feed)
• Size: 1080 × 1350 px
• Safe margins: keep all text/logos ~80–100 px away from edges

2) Visual concept (simple, high-converting)

Background: warm summer gradient (sunset feel)

• Gradient: #FFB703 → #FB8500 → #FF5D8F (or your brand palette)
• Add subtle texture: light grain at 5–8% opacity

Hero element:

• A cutout product photo (or lifestyle summer image) on the lower half
• Add a soft shadow behind the product for depth

Accent shapes:

• 2–3 simple shapes (circles/waves) in off‑white #FFF6E9 at 15–25% opacity

3) Typography (free/commonly available)

• Headline font: Montserrat ExtraBold / Poppins Bold
• Body font: Inter / Montserrat Regular
• Text color: White #FFFFFF (use dark #1B1B1B if background is too bright)

4) Layout (top to bottom)

1. Top-left (small): your logo (or brand name)
2. Top-center (badge): “LIMITED TIME” in a pill shape

• Pill color: #FFFFFF; text: #FB8500

1. Main headline (large):

• “SUMMER SALE”

1. Offer (largest numeric element):

• “UP TO 40% OFF” (make “40%” the biggest)

1. Details (small, one line):

• “Ends Sunday • Online & In‑Store”

1. CTA button (bottom):

• Button text: “SHOP NOW”
• Add: “Code: SUMMER40” (optional)

5) Copy you can paste onto the graphic

Headline: SUMMER SALE Offer: UP TO 40% OFF Details: Limited time only • Ends Sunday CTA: SHOP NOW Code (optional): Use code: SUMMER40

6) Caption options (pick one)

Caption A (short): Summer Sale is on — up to 40% off for a limited time. Shop now before it’s gone.

Caption B (with urgency): Heat up your cart: up to 40% off during our Summer Sale. Ends Sunday at 11:59 PM.

Caption C (brand-y): Sun, savings, and your new favorites. Summer Sale: up to 40% off for a limited time.

7) Hashtags (use 5–12, rotate)

#summersale #sale #limitedtime #shopsmall #shopnow #seasonalsale #summerstyle #deals #discount #onlineshopping

8) Accessibility (alt text example)

“Bright summer gradient background with a product photo and text reading ‘Summer Sale — Up to 40% Off — Limited time — Shop Now.’”

9) Export checklist

• Export as PNG for crisp text
• Keep file under ~2–3 MB if possible
• Test readability on a phone at arm’s length

If you want a matching set, reuse this style for:

• Story: 1080×1920 with a bigger CTA + “Swipe up”/link sticker prompt
• Carousel: slide 1 offer, slide 2 bestsellers, slide 3 testimonial, slide 4 final CTA